Tout Bien

In 2021, Influencer Average Rob, Gilles and Emiel decided on a beautiful Sunday afternoon, while enjoying fries and a beer, to start a beer company. Driven by their deep love for beer and Belgium, they enthusiastically embarked on the adventure of creating their own lager. This is how Tout Bien was born. It felt like presenting their baby to the world for the first time. Like proud parents, they loved it, even though they knew not all babies are cute.

Luckily, people shared their enthusiasm and the first batch sold out within hours. This early confirmation opened the doors to collaborations, such as the one with Delhaize. A few months later, Tout Bien was available nationwide in numerous supermarkets and beverage centers.

By the end of 2022, they had already sold more than 1 million cans in Belgium.

In 2023, they received a letter from a young king named Wim, who asked if he could be part of the Tout Bien team and help them conquer the beer market. After just one meeting and a few beers, they were convinced that Wim was exactly what they needed to grow and take the company to the next level.

In 2024 they started working on Tout Bien 2.0. Like true Pokémon, they are ready to evolve from a cute little Charmander to a stronger (but still cute) Charmeleon. They are stepping up everything they have done so far and venturing into unexplored areas within the beer world. More than ever, they feel that they are slowly but surely earning a place at the table with the big players. Maybe at the children's table, and maybe they are still served meatballs in tomato sauce, but they are present and make their noise. Their dream is to eventually grow into Charizard and become an iconic Belgian beer brand that will survive for many generations to come.

Their new branding reflects a more professional approach to design, retaining the playful elements and enhancing the bold look. The new recipe is the result of months of collecting feedback from professional beer enthusiasts.